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Feature Article
(Source: CustomerThink )
 

Driving Sustained Customer Experience Improvement: Four Metrics Tips
 

By Lynn Hunsaker, ClearAction

Free Video on Service Differentiation

Strong performance management is essential for customer experience improvement. All too often, best intentions can get derailed over time. Here are 4 basic principles that apply to any initiative, program, dashboard, or stretch goal:
 
Connected - make sure you're focusing on things with strong connections to overall objectives.
 
Actionable - select strongly connected success measures that allow you to control outcomes.
 
Predictive - emphasize actionable, connected metrics with strong cause-and-effect to objectives.
 
Sustained - setup the right environment for predictive measures to keep producing strong results.
 
Read the entire CustomerThink article.