Don't despair: You can still drive efficiencies and effectiveness in marketing, sales, and service, despite constrained budgets. The key is to select a strategy that adapts to short-term imperatives while also serving longer-term needs and objectives.
 
Four such strategies are available. Two involve leverage of existing CRM platforms; two enable migration to new platforms. All can drive more value than tight budgetary times seem to allow.
 
For those organizations that have already consolidated onto their preferred CRM platform (i.e., their limited and standardized set of applications for marketing, sales, and service), the best strategy may be to enhance organizational adoption of the processes and tools that are already in place.
 
Read the entire DestinationCRM article.