With news of marketing budget cuts making headlines almost daily, it's clear that marketers aren't having an easy time these days. A recent report from Gartner analyst Kimberly Collins may not offer much hope of the pressure easing up on its own, but does provide some advice for how to deal with the situation as the pressure beats down.
 
In her report, "The Top Six CRM Marketing Processes for a Cost-Constrained Economy," Collins says driving and proving return on investment (ROI) is essential during the downturn. Yet marketers might have to shell out a bit of coin in order to do so. "One of the things [that] might surprise an organization -- and maybe some marketers -- is that you can actually spend to save," she says.
 
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