There is no denying times are tough. Consumers and businesses are less likely to open their wallets as freely as in the past. For salespeople, this reality comes with the added stress of more clients saying "no" even as quotas remain constant. How do you keep a sales force motivated and positive in such challenging times?
 
It's not easy, but it can be done. Just as experts tell B2C companies to buckle down and strengthen ties with current customers, the same holds true for salespeople and their current clients. In fact, slow times give salespeople an opportunity to refocus efforts on relationship-building, which sometimes get thrown aside during busier times.
 
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