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Contributed Article
(Source: CRM Daily)
 

For Customers, There's No Need To Suffer in Silence
 

Constructive customer complaining is a lost art, experts say. Customers often get nasty or, more often, shrug and walk away, figuring it's not worth the effort to right a wrong. Or they think no one cares. Businesses can be tin-eared when hearing complaints. Or they can even aggravate customers more when they respond to a complaint.

Have you been bumped from a flight? Belittled by a hotel clerk? Or stewed in a doctor's waiting room? Then Rupert Barkoff wants to hear all about it.
 
By day, Barkoff is a lawyer at Kilpatrick Stockton in Atlanta and a national expert on business franchising. But his hobby -- his golf, as he puts it -- is dissecting customer service horror stories, starting with his own.
 
The 60-year-old "self-appointed expert on customer service" is on a mission to collect 1,000 customer service stories. Barkoff created a Web site called anecdatabook.com to collect the tales, and he aims to write a book about the findings, a how-to tome that coaches people (and businesses) about how to right customer service wrongs.
 
Read the entire CRMDaily article.
 

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