| Stock Ticker |
| ICT | 5.04 |  | 0.41 |
| CDC | 1.24 | | 0.1 |
| RightNow | 8.9 | | 0.5 |
| Amdocs | 20.55 | | 0.92 |
| Chordiant | 2.93 | | 0.13 |
| ATG | 1.95 | | 0.07 |
| NetSuite | 8.42 | | 0.3 |
| Rainmaker | 0.91 | | 0.03 |
| Convergys | 7.06 | | 0.2 |
| Interactive | 7.03 | | 0.17 |
| LivePerson | 1.91 | | 0.04 |
| ClickSoftware | 2 | | 0.01 |
| Astea | 2.55 | | 0 |
| Sykes | 19.65 |  | -0.04 |
| Epicor | 4.76 | | -0.04 |
| Pegasystems | 12.65 | | -0.11 |
| Unica | 5.69 | | -0.06 |
| HP | 36.33 | | -0.48 |
| Teletech | 8.5 | | -0.12 |
| NICE | 23.08 | | -0.34 |
| SPSS | 26.79 | | -0.43 |
| NCR | 14.35 | | -0.24 |
| Oracle | 18.09 | | -0.32 |
| Salesforce | 33.35 | | -0.67 |
| SAP | 35.69 | | -0.93 |
| Vignette | 9.04 | | -0.24 |
| Tekelc | 13.1 | | -0.35 |
| Nortel | 0.28 | | -0.01 |
| SupportSoft | 2.1 | | -0.09 |
| APAC | 1.32 | | -0.06 |
| eLoyalty | 2.45 | | -0.52 |
| Selectica | 0.69 | | -0.19 |
|
As of 3:59 p.m. on 1/5/09 |
|
|
Contributed Article
(Source: MyCustomer)
To ask or not to ask: Understanding the permission marketing spectrum
Permission marketing has come a long way since the term was first coined nearly a decade ago. Its principles are enshrined in law for electronic channels, and there is increasing public pressure for this to extend to non-electronic channels too. But rather than viewing this as a challenge, how can organisations use permission marketing to ensure that they create positive interactions?
The term 'permission marketing' was originally coined by innovative Yahoo! marketer Seth Godin in 1999. To direct marketers, steeped in a world in which consumers were merely seen as percentage response rates in mass direct mail campaigns, the principle of passing control to the consumer was both brave and frightening.
Godin, however, argued simply that the established models of press, TV and direct mail (what he called 'intrusion marketing') were simply not working anymore and that the web (long before 2.0 appeared) would be the tool that enabled the consumer to choose who had the right to a dialogue with them. Arguably, we have now gone a step further – the consumer now (via user generated content) makes their feelings known to the wider world and may never instigate a one-to-one dialogue with a brand.
Read the entire MyCustomer article.
|
|
