Oz Benamram, director of knowledge management at Morrison & Foerster, an international law firm with more than 3,000 employees and 17 offices worldwide, describes the latest iteration of the CRM applications it's using as "CRM on steroids." The company had struggled to make sense of the data that it had collected, such as which areas of expertise its lawyers had, which companies they had worked with, and which employees knew individuals working for potential clients. Now whenever someone types in a name, that information pops up, saving the company time and making it better able to market and deliver its services.
 
The key to this transformation has been the integration of the firm's CRM system, LexisNexis' Interaction, with Recommind, an enterprise search system. With the two coupled, Benamram says employees are able to access information quickly and effectively, so servicing customers becomes simpler and searching for new prospects more effective.
 
Read the entire DestinationCRM article.