It seems like just yesterday the Internet was that neat trick our computers could do. Today, it's become our primary source for giving and receiving information. Mobile technology is a natural extension of the Internet -- and yet, despite promises of a mobile revolution, the reality has yet to manifest itself in the United States.
 
In the pockets of more than 250 million people, the mobile phone is for most a necessary appendage. We've forgotten how we ever managed to be punctual without them or how we kept track of so many numbers. Bill Jones, president of mobile marketing service provider Air2Web, recalls his days as a mobile-phone designer for Nokia: "It was amazing the number of attributes people looked for in picking a phone." Today's devices have become far more personal than a computer. Customers select phones that resonate with their personalities. In China, for example, a strong belief in numerology motivates consumers to spend extra for lucky phone numbers. Mobile accessories are so important in Japan that nail salons often decorate phones to match the consumer's nails. As a result of this strong personal connection, marketers have been wary of appearing intrusive -- customers are likely to be much more sensitive and far less forgiving.
 
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