CAMBRIDGE, Mass.--ATG (Art Technology Group, Inc., NASDAQ: ARTG), the top-ranked e-commerce platform and e-commerce optimization services provider, today announced that it has joined Bazaarvoice Radius (www.bazaarvoice.com/radius), a breakthrough program designed to accelerate the strategic adoption of social commerce by brand marketers, direct marketers, agencies, and technology vendors. Through Bazaarvoice Radius, ATG now offers marketers an integrated social commerce tool that combines ATG technology with Bazaarvoice to deliver personalized, user-generated content.
 
“Customer-to-customer conversations and user-generated content are top of mind for marketers – in fact 9 out of 10 marketers plan to add Web 2.0 capabilities this year,” said Brett Hurt, founder and CEO of Bazaarvoice. “The integration between Bazaarvoice’s social commerce platform and ATG provides marketers with a powerful new way to extend the value of their user-generated content to engage more customers and ultimately drive more sales.” As more and more users contribute to the online conversation, online brands are challenged with connecting consumers quickly with the most relevant information for each. The combined power of ATG and Bazaarvoice helps consumers sort through this information by pointing them to content authored by people most like them or organized by criteria they most care about. This dynamic consumer experience leverages the best of ATG’s personalization capabilities and Bazaarvoice’s proven ability to drive conversion and brand loyalty with user generated content.
 
As a participating member of Bazaarvoice Radius, ATG has access to the ideas, technologies, and tools needed to integrate social components into their existing offerings. In turn, marketers considering user-generated content can use Radius to quickly understand how to leverage their existing investment in ATG to maximize returns. Qualified partners gain immediate access to XML datafeeds, web services APIs, and implementation support from the Bazaarvoice team. The program also helps partners market their Bazaarvoice Radius integrations through the Bazaarvoice web site, webinars, and case studies.
 
“With product selection on commerce sites increasing exponentially and consumers becoming more distracted by their number of choices, it is important that those choices are relevant,” says Cliff Conneighton, SVP Marketing of ATG. “By weaving user-generated content into the ATG Commerce platform, we enable our customers to offer their online shoppers the insight of other ‘like-minded people’.”
 
For more information about Bazaarvoice Radius, visit www.bazaarvoice.com/radius.
 
About ATG
 
ATG (Art Technology Group, Inc., NASDAQ: ARTG) provides the e-commerce platform and e-commerce optimization services that the world's most customer-conscious companies use to power their e-commerce Web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand of e-commerce optimization services - including the world's most widely used click to call offering - dramatically increase conversions and order size and enhance customer support. ATG's solutions are used by over 900 major brands, including AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. For more information, please visit http://www.atg.com.
 
About Bazaarvoice
 
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels. Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 200 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Office Depot, Inc., Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com, read the blog at www.bazaarblog.com, or email info@bazaarvoice.com.