CRMAdvocate – The worldwide source for CRM success stories
 

CRM - State of the Industry: Lately, analysts have reported that about 50% of CRM implementations fail. How often does the press pick up on these figures and add their own spin of fear, uncertainty and doubt? The feeling of negativity even permeates the messaging from many solution providers. In short, analysts, the press and the industry at large have chosen to focus on failure institutionalizing fear thus “freezing” the market. Amid a slowing and uncertain economy, CRM has become the poster child of failed implementations.
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CRM at its Best! - CRMAdvocate Weekly is a weekly email featuring new CRM customer success stories. It is also your "TV Guide" to upcoming CRM webcasts.      (Privacy Policy)

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CRM in 2003 – “Focus on Success” - The industry requires a fresh approach of collaborative leadership since no one organization will be able to affect the required change. To be sure, there are many documented CRM failures. But for every failure, we believe there is a CRM success. Today, many organizations are realizing tremendous benefit from CRM in terms of increased customer loyalty, lower sales cost envelopes, reduced cost per support transaction, and higher profits. And that is where CRMAdvocate fits in! Why does the CRMAdvocate program focus on referenced success via case studies? Simply stated: References are the “gold standard” in credibility and confidence.
 
The number one competitor of most CRM solution providers is ‘do nothing.'
 
 
CRMAdvocate represents a group of forward-thinking individuals who, along with their companies, share a commitment to help grow and mature the market through leadership in education and research. In short, the CRMAdvocate program seeks to create a more receptive and larger market for CRM solutions by focusing on success via case studies, success stories and best-in-breed CRM strategies. It’s time to shine the light on success rather than failure.
 
Becoming a CRMAdvocate requires the following:
  • Company wide commitment to client success - Includes implementation assistance programs, product quality management programs, client satisfaction measurement programs and a commitment to setting realistic expectations.
  • Commitment to references - Creates universally available best practices information in the form of case studies and success stories. Frequently utilizes press releases to promote success stories. Publishes a list of companies using product and services demonstrating wide acceptance of CRM solutions.
  • Commitment to industry education - Helps mature the market via industry-wide education initiatives like freely available webcasts. Participates in industry speaking forums like seminars and conferences to promote successful CRM implementations.
  • Commitment to implementation quality - Qualifies and educates system integrators, outsourcers and consultants to increase the effectiveness and ROI of CRM implementations.
  • Commitment to collaboration - Works with other CRMAdvocates on industry wide initiatives to nurture the acceptance of CRM in the market.
 
Contact Gary Lemke for more information about becoming a CRMAdvocate.