A History of "Firsts"   The first daily CRM newsletter, RealMarket Today has been published since 1996.   The first regular webcast program covering CRM, RealMarket Live hosts CRM’s most respected experts.   The first CRM stock index, RealMarket Stock Index chronicles the financial health of the industry since 1997.   The first industry award program directed by users of CRM technologies and services, the Users Choice Awards is the most respected CRM awards program in the industry.   The first independent source of CRM success stories and case studies, RealMarket founded CRMAdvocate as a single source of more than 1,000 documented examples of successful CRM in action.   The first CRM information syndication programs were created by RealMarket and make CRM information available in real time to other web sites free of charge.   The CRMAdvocate Mission Everything CRM.  Read Less.  Know More.  CRMAdvocate is the definitive and most complete source of information concerning technologies, strategies, and trends for Customer Relationship Management (CRM) and Contact Centers. Providing real-time and on-demand industry news, web casts, case studies, white papers, research, and product information, CRMAdvocate allows end-users, editors, research analysts, system integrators, consultants, and others to stay current on industry trends. Owned by RealMarket, CRMAdvocate is headquartered in Indianapolis, Indiana. To find out more about CRMAdvocate, visit crmadvocate.com or call the company’s offices at 317.810.9585   The CRMAdvocate Story RealMarket, which owns CRMAdvocate, was formed in 1995 as a market research firm for an infant CRM market. CRM was new, immature, and continually changing. It became apparent that there was a need for CRM education and information. To fulfill this need we quickly re-directed market research energies to become the ultimate online source of CRM information pertaining to technologies, trends and strategies. For the last decade, CRMAdvocate and RealMarket have pioneered many new initiatives and have supported many industry advancements with contributions to leading publications, conferences, trade shows, initiatives, and boards.   Reflecting on the last ten years, we can debate whether CRM has moved from infancy to adolescence or adulthood, but regardless of the answer, the CRM market has definitely matured. Over the years we have welcomed many new sources of good CRM information and many are valued partners. Given the increased volume of email, subscribers continue to have higher expectations for email newsletters that are easy to read and cover an even more comprehensive array of topics and issues.   A popular addition to the CRMAdvocate Today email newsletter is the daily "Our Take" column expressing a wide range of information, views, and opinions on relevant and recent CRM topics. The column allows readers to interact with CRMAdvocate by sharing their own views and thoughts, because we welcome suggestions on how to improve the value of the information and service we provide. Indianapolis Headquarters: 14059 Old Mill Circle, Carmel, IN 46032 Tel: +1 317.810.9585; Fax: +1 317.810.9582   Management: Publisher and Founder: Gary Lemke