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Featured Article

Microsoft's Business Contact Manager Goes on Its Own - The software mainstay says that based on small business customer demand, Microsoft Office Outlook with Business Contact Manager is available as a standalone product and also integrates with Microsoft Office Accounting 2008. (eCRM)
 

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Recent Articles

Know the Physics, Chemistry and Math of Your Future CRM System - Do Albert Einstein, Marie Curie and John Von Neumann have anything to do with CRM systems? It turns out that the most effective way to evaluate a prospective system vendor is through the lenses of physics, chemistry and mathematics.   (customerthink - 3/12/2008)
Customer Complaints: The Income Multiplier Effect - Implementing an effective customer care program is vital to the well being of your business. Not only does it create satisfied customers, but it affects your bottom line in more ways than you might think. As the "Income Multiplier" effect shows, the potential for lost income grows with each person with whom your customer shares a bad experience.   (CRM Daily - 3/12/2008)
Your Customer Complaints Could Be Costing You More Than You Realize - Even the best companies sometimes get it wrong. They fail to deliver what is promised. When people, processes and technology don't complement each other and work in harmony, service delivery can stall, and customers end up dissatisfied.   (customerthink - 3/12/2008)
Monitoring Web Traffic Is Big Business - In addition to providing Internet audience figures, Compete, a company based in Boston that tracks Internet traffic, analyzes the Web behavior of its panel members.   (NewsFactor - 3/12/2008)
Why Do Companies Fear Customer-Alignment Screening? - Have you ever had a cancer screening? If so, you know how scary it can be. You really don't want to find out you have cancer-but if you have it and don't do anything about it, your life is at risk. As with people and cancer, business executives fear customer-alignment screening of their companies.   (customerthink - 3/4/2008)
Customer metrics: What should you measure? - The influx of customer data at many firms has grown from a trickle to a flood, and now it's a case of information overload. So what customer metrics should you focus on?   (MyCustomer - 3/4/2008)
The Ten Easiest Ways To Lose Your Customers - Having worked so hard to win our customer's business in the first place, why do we become complacent and allow our enthusiasm to diminish -- while the customer's enthusiasm increases?   (CRM Daily - 3/4/2008)
How to motivate call center agents to up-sell? - How can you motivate technical call center agents to up-sell products when they were originally recruited for a technical support position?   (TechTarget - 3/4/2008)
Circuit City, Lowes Ease Multichannel Woes - Retailers lack consistency when it comes to multichannel customer experiences. That's according to a Forrester Research report that gave the industry a C- for mediocre performance. While that "may have been OK in the past, consumers will push retailers to improve their multichannel capabilities," the report states.   (1to1 - 2/11/2008)
HP's Demo Days Turn Employees Into "Brand Ambassadors" - The CRM end-game is improved economics between buyers and sellers. Discrete activities, such as great customer service, segment marketing and product cocreation are simply means to that holistic end. So, for CRM economics to work, you must optimize for the integrated CRM system-the customer lifecycle-rather than for a single discipline, such as marketing.   (Customerthink - 2/11/2008)
 

 

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