CRMAdvocate Biography
 

Ms. Shahnam is a leading authority on customer relationship management (CRM) applications and related enterprise architectures. In addition, she specializes in customer-facing computing models, especially component-based analytical applications and prepackaged/vertical data marts. Prior to joining META Group in July 1997, Ms. Shahnam was director o f IT strategic planning for Systems Service Enterprises, a technology consultancy. Her 10+ years of IT experience include positions with Alliance Blue Cross Blue Shield, specializing in healthcare information systems, and Monsanto, where she specialized in small manufacturing systems. She is a frequent author and keynote speaker on CRM and customer -centric application architectures. Ms. Shahnam received a B.A. from the George Washington University and an M.B.A. from the University of Missouri in St. Louis.

Liz Shanham
Vice President and Director, CRM Infusion
META Group
liz.shahnam@metagroup.com