CRMAdvocate Biography
 

Lisa Burris Arthur is Vice President, E-Business Suite Marketing for Oracle Corporation. She is responsible for global product marketing for Oracle’s CRM Applications and Online Services. Her responsibilities include the development of global messages, launches and content. Ms. Arthur has been with Oracle for more than four years. During her tenure, Oracle has moved from fifth to second in the CRM market. She has developed and launched several strategic initiatives including Think Customers, a physical and online executive conference focused on CRM strategies and technologies. Prior to her role at Oracle, Ms. Arthur was vice president of marketing at Macola Software, where she was responsible for managing and directing Macola’s global marketing department, including product marketing, strategic programs and lead generation, corporate communications, advertising and strategic alliances. Ms. Arthur has also held diverse marketing roles for companies in various industries, in addition to serving on the Board of Directors for Aqua Tech Environmental Labs. Ms. Arthur has presented at many prestigious events around the world. Some of her key speaking engagements have included keynotes at the Direct Marketing Association annual conference, Gartner Asia, Frost & Sullivan, Customer Contact World, as well as presented at esteemed institutions such as Stanford University. Ms. Arthur holds a B.A. degree from Ohio State University.

Lisa Arthur Vice President, E-business Suite Marketing Oracle mkting_us@oracle.com