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My Take: Delightful CRM
Gary Lemke, Chief Customer Advocate   (May 15, 2012)
 
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Yesterday, I suggested the quality of customer experience is driven by the need for speed. I went further to suggest that the most important aspect of a CRM strategy is speed.
 
Do you agree that speed is the most important driver in the quality of customer experience?
 
Before you answer, allow me to clarify my position. In the past, when we thought of speedy CRM, we thought in terms of average handling times (AHT) and the amount of time spent with the customer. In other words, we thought of speed as how quickly we can dispatch the customer to move on to the next customer. But that is not what I'm talking about.
 
More organizations are abandoning AHT as a metric . . . and for good reason. The focus was on speed for the benefit of the provider. Now the focus should be on speed as measured by the customer.
 
Think of the customer speedily moving on to other delights in their life. Is anything more important than speed in your CRM strategy?
 
  What's your take?
 
Gary Lemke   twitter  Blog  Blog
 
 
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Other CRMAdvocate "Takes"


05.14.12    Quality of Experience
05.10.12    Not So Sleek CRM
05.09.12    Sleek CRM
05.08.12    Let the Small Guy Sing
05.07.12    CRM Balance
05.03.12    Feel the Tension
05.02.12    Respect the Tension
05.01.12    CRM's Needle in a Bigger Haystack
 
more "takes"


 
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